1/21/08

Mass Media 1/21-1/25

Louvennia/Tiffany- review their layout pet peeves with class. All reporters sign and turn into basket for grade.

Class takes notes on next deadline and Ad information. Due to in basket for grade. Make sure you right your specific deadline information on notes before turning them in.

$500 Ad grade going on this 3rd grading term-
1/4, 1/2, full page ads always available for sell until March. You must get the payment and artwork when you sell the ad for credit.

Also remember that your ads won't count towards your grade unless you have their artwork in for seniors and their artwork and payment in for businesses.

Layout Test coming soon- You will be tested on all of the things you should already know such as:

Main headlines-48 pt Official Tyrant- apply effects to text only and colors according to the section

Captions- all in 10 pt Genesis- you can never change the size to a smaller or larger one-you can change the type of caption if you need more room

sidebar/alternative copy- 12 pt Genesis(except for underclass section- quotes are in 10 pt to fit)

Lead Ins- In 90 percent color of section. Title just as you would a book. EX: Things Fall Apart, Line Up, In Perfect Rhythm, In the Mood. Ideally, should be separate from caption

Photo Bys: 6 pt Genesis- bottom right hand of picture- name only- should hug picture

Colors for in-red, up-blue, green-out - codes are posted

Sidebar headline- must contain section title, must be in correct color, and must have effects applied to text only. It is in 24 pt.

Dominant picture- apply effect- object only.

Any solid object, apply effects of that section as long as it doesn't distort the writing on that object.

Cannot bleed objects over gutter such as faces in dominant pictures, captions, or move lines.

Use the percentages given to you on the handout templates labeled for each section. For example, the big curved bar will be at 60 percent on whatever section, in whatever color, always. The colored caption boxes will be at 20 percent on all spreads always. The dominant pictures without a caption box, should have a caption box added on top of the dominant in an obscure location in transparency, paper, 40 percent, no stroke.

Strokes should be removed from all items which don't require one. This is almost anything you have a stroke on.h

Move line at bottom- 12 pt Genesis, cannot bleed over gutter. When you use the surveys, be careful to spell things correctly, especially the names. Make sure you put Used on the surveys and return them to Megan.

Main headline- must- relate to dominant picture. It doesn't have to have the section name in it (ex:in, out). The sidebar headline does have to have the section name- and its already been decided for you. Ask me if you don't know what yours is. (ex: Whats In)

Whenever you take information from your reporter, you should always verify that they have their reporter checklist completely filled out beforehand, and that they've had Andrew- the copy editor sign the checklist giving them approval.

Reporters information should be typed when it comes to you, and ideally you should have them save it directly into your page file. This way you can copy and paste the information and you'll never lose it.

There is a spell check in InDesign and you MUST USE IT.

Reporters- Test coming soon-
You need to know things like
DON'T INCLUDE YOUR OPINION, YOUR ADVICE, OR ANY EDITORIALIZING. YOU DON'T SPEAK TO THE READER. YOU SHOW THEM.
ALL Captions have Lead Ins. They are caption titles and are separate from the caption themselves. Line Up is an example of a Lead In.
Captions (separate from their Lead Ins) CANNOT start with names, titles, or group references. You must use one of the many ways given to you for how to start a caption.

You have to pay attention and sincerely fill out your spread checklist, as it determines whether you do what you need to for your final grade. Things like check the electronic alpha list- are on that checklist. If you haven't been doing this, points have been coming off your grade.

Copy, the story that goes with many spreads, is in the past tense. You won't say things like. The girl's basketball team is doing great this season, because that would be an opinion and its in the present tense. If you have a problem doing this see Andrew or Ms. Batten.

You must feature quotes from at least 2 adults, and 3 students from different backgrounds in your copy. Its not just something we made up on your observation sheet, there is a reason. Those quotes should go in your copy. Your copy should always be long enough to allow the layout person plenty of copy to fill up their spread.

Don't interview your friends, people that will be all over the yearbook, and siblings or friends of people you know. That isn't being a reporter its being a jerk.

Don't ever say: When asked why.... just put the persons quote and then use an exclamatory phrase. Remember said is dead, try using other things. Also don't start with the exclamatory phrase.
EX: Don't: Cindy Lauper exclaimed, "I like to sing."
Instead: "I like to sing, " Cindy Lauper exclaimed. "I also enjoy dancing and playing the piano."

Identification captions: The name of individuals featured up to five, sometimes includes grade level and titles. The only caption which doesn't require a Lead In.

Basic Captions- In present tense only and describe action only.


Expanded: Basic caption (present tense)+extra information in past tense. Must include quote and go beyond the picture

YOU MUST HAVE Andrew check your copy before you give it to your Layout person in the spread envelope.

Always keep your signed interviews, and information related to the spread in the copy envelope for spread or in your own folder. You will probably need it one day.

All students up to five must be identified by first and last name in pictures. If there are five or more students in the picture, then you can refer to them as a group. So, if you have a picture of students in class, and you only put the names of the two students in the center of the picture, but not the kid sitting behind him visibly, then you've messed up, majorly.
-Review the way you should start your copy/story- Getting the Story Straight handout
-Review the things you should leave out of copy- Getting the Story Straight handout

Proof Correction- A lot of you will be given proofs for corrections. It is vital that you do not lose the proof page, and that you protect it. Don't go around showing it to everyone. Get your proof corrections in immediately so that they don't publish those pages with those mistakes.

New Deadlines Given
Photo 1/25
Layout Prints pictures by 1/29
Reporters all work in by 2/6
Layout- completed by 2/10
Editors-must be edited by 2/11

Clerical- Id pictures/names. Verify all students in underclass section are underclass, not graduates. Verify that all underclassmen in the correct grade according to alpha list. Verify the spelling of all underclass names.

Begin YB sale advertising

Kiarra-Begin working on DVD pictures. See Ms. Batten

Shane/Donisha-Deposit